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Last Updated: Tuesday 28th November 2023

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CSG International found that 36% of consumers expect live communication when contacting a company by phone. According to Salesforce, 83% of respondents want immediate interaction with a call center operator. Thus, phone calls as a communication channel with potential customers remain popular.

Uninterrupted phone service provides your customers with a positive experience. Installing special call tracking systems gives you more data on advertising campaigns, target audiences, and employee performance. You need to organize and process all of this information to put it to good use for your own company.

In this article, you'll learn why your business needs data analysis and how Python can help. We will also discuss the main methods of processing information with this popular programming language.

How Does Call and Phone Screening Help Business?

Your business needs data analysis from call tracking software to:

  • Identify problems. By learning about the weak points of the call center, you can quickly remedy the situation and increase productivity.
  • Gather information about the target audience. Based on this data, you will build more personalized marketing campaigns and expand the range of potential customers.
  • Find the best advertising channels. You can use several online and offline sources to attract customers and then analyze the most effective ones.

You must have call tracking to collect information that can greatly improve customer service and working conditions for employees. Study the duration of conversations, popular requests, and frequent problems. Thus, you’ll understand how to develop further.

You increase customer engagement and loyalty by solving problems. It also strengthens your corporate culture and increases your company's revenue.

The main action in analyzing the data you receive is to select a simple and easy-to-use tool for processing massive amounts of information.

Why Use Python for Call Tracking Metrics?

According to Octoverse, in 2022, Python ranked second behind JavaScript in popularity among developers. This programming language is easy to read and use in development and data science.

Python's simple syntax promotes it among statisticians, scientists, and other professionals processing large amounts of information.

The language is quite popular, so finding an expert to help you figure out the details is not hard. Implementing Python in your system may need a call tracking metrics login that gives access to corporate data. This means it's important to choose experts carefully to maintain confidentiality.

Let's discuss the key advantages of this language that have made it popular in the field of data work:

  • Ease of understanding and usage.
  • Scalability and flexibility.
  • An abundance of data processing libraries.
  • Active community support.
  • An array of libraries for visualizing data and building graphs.

Python provides various scripts for gathering data from call-tracking services. Look at the examples of information visualization in the Python Pandas library:

Incoming calls in a day.

Average number of calls answered daily.

Analysis of call center capacity with an indication of lost incoming calls.

(Source: GitHub)

Main Methods of Using Python for Call Tracking Analytics

Python has an extensive library list for processing large and small amounts of information. Consider briefly the most popular of them:

  • Helps you manage and process data by performing mathematical calculations.
  • Used for calculations and creating functions.
  • Necessary to build interactive visual images with data.
  • Scikit-Learn. Useful for creating regression models and classifying and clustering information.
  • Suitable for various calculations, signal and image processing.

These libraries are actively used to work with data obtained during telephone conversations. Next, we'll look at the main methods of using the language you can implement in your company's operations.

Data Visualization

Data visualization is a graphical representation of various metrics the call tracking software collects. It is easier for people to perceive information through pictures and colored graphs. This approach makes it much easier to handle different amounts of data.

Python provides you with several graphing libraries. For example, Matplotlib, Seaborn, and many similar visualization tools. They offer various features that provide informative and visually appealing infographics. You get images that facilitate easy and efficient examination of data obtained through call tracking online.

(Example of several histograms)

(Graph created in Seaborn)

(Source: Simplilearn)

With Python, you can automatically categorize and sort many parameters based on specific criteria. This saves time by eliminating the need for manual sorting of data arrays. It also simplifies the understanding of the data for your marketers and sales department managers.

Machine Learning

Python is one of those languages that integrates seamlessly with machine learning (ML) technology. In addition, the language itself is easy to merge with other open-source machine-learning libraries. For example, Google's TensorFlow.

Its high compatibility with machine learning tools makes it indispensable for data scientists. Python allows you to develop ML models of varying complexity and apply them to real-world tasks.

Such capabilities greatly simplify and optimize the work of marketing and analytical departments. At the same time, choosing reliable software for tracking calls is important because the quality of collected data will depend on its operation and functions.

Natural Language Processing

NLP is used to generate humanized text. With the help of special algorithms, robotic systems can recognize and create responses in simple and comprehensible language.

This provides your company with improved customer service. Getting concise information on request at any time of the day or night significantly increases customer loyalty.

Python helps you create texts, generate lists of required sentences and stop words, apply synonyms, etc. Thus, you quickly get a humanized record for communicating with customers. Redirecting to the call tracking number, where a voice assistant serves customers, helps you get an idea of the needs, motives of the call, and mood of the callers.

recorded conversation

Recorded conversations are also used to analyze feedback on your products or services. Your phone call tracking software should have all the necessary features to get a complete portrait of the consumer and form the most natural computer responses. Define what business goals you plan to achieve by implementing innovative technologies.

NLP, combined with machine learning, automates the tasks of creating human speech and mimicking a conversation. When your company receives a call with a problem or question, the computer helps you immediately determine which specialist to redirect the call to.

This approach reduces waiting time and provides personalized service to each subscriber. As a result, you get more loyal customers and greater profit through increased trust in your brand.

Is It Time for You to Turn to Python?

As a company grows and develops, it's essential to strive to continually improve operations. If you focus on customer service over the phone, provide the most personalized experience possible. With Python, you can get many features, libraries, and tools to enforce your business plans.